In the old days of Google, they would identify the best webpages on the internet to show someone based on the keywords they used in their search. These days Google shows webpages to searchers based on their behavior! This is …
Push Advertising with Blip
Think Online Marketing specializes in pull advertising; that is, we target people who are looking for our products or services and pull them to us. On the contrary, there’s push advertising, which pushes a message out to a broad audience, …
Advertising on Waze
Waze is a navigation app owned Google that gives turn turn directions to virtually any destination in the USA. Waze is currently used 130 million people globally, making it a powerhouse in the navigation app world. This …
Is Automated Bidding a Good Idea?
Google gives us many different bidding options when we go to auction with our keywords. Some of these options include different types of automated bidding. Automated bidding gives Google the power to spend your money to get the most conversions …
What are Responsive Search Ads?
How many text ads do you have in each of your Google Ads Campaigns? The correct answer is at least three, two of which will be Expanded Text Ads, and one should be a responsive search ad. A responsive search …
Using Location Reports in Paid Search Marketing
There’s an old saying in marketing that I have used for years and years; “you have to fish where the fish are”. I use this to explain how a professional marketer, skilled in pull marketing goes about optimizing their campaigns. …
Customer Service in Online Marketing
Have you ever had questions to ask a service provider but were frustrated that you could only speak to an account representative who reads from a script, not an expert, skilled in such matters? This happens with internet providers, satellite …
What is an Affinity Audience
Google announced last year that affinity audiences would be an available setting inside the search network and Think Online Marketing has certainly taken advantage of this feature. If you’re familiar with Display Advertising you understand how powerful a feature like …
Your Google Ads Marketing Spend
Are you running your business without knowing exactly where your online marketing dollars are being spent? Some paid search companies will charge a fee based on your Google Ads spend without providing details on exactly where the money is going. …
Google Adwords is now Google Ads
Google has fully rolled out a new interface and with it a new brand. Google Ads. The name is fitting. The old Adwords interface looked like giant advertising software that evolved into a bit of a disorganized mess, while Google …