What is an Affinity Audience

Google announced last year that affinity audiences would be an available setting inside the search network and Think Online Marketing has certainly taken advantage of this feature.

If you’re familiar with Display Advertising you understand how powerful a feature like this is. Imagine being able to target surfers based on their interest in a particular topic. Google looks at the interests (or their affinity for) of people in a specific subject then allows us to target them based on those interests.

Google looks at factors like search history & pages most often visited to determine if someone qualifies for any particular affinity audience.

If you have any questions about how affinity audiences can kickstart your business call Think Online Marketing to learn more about our effective and affordable online marketing solutions