Advertising on Waze

Waze is a navigation app owned Google that gives turn turn directions to virtually any destination in the USA. Waze is currently used 130 million people globally, making it a powerhouse in the navigation app world. This app is pretty cool as it stays continually updated about anything that could slow your progress, such as road construction, police activity, vehicle accidents, and even damaged roadways and broken down cars in front of you. Waze relies on input from other users, known as Wazers, to keep the information accurate and current.

As with any other app owned Google, you can advertise your business on it. If you own a restaurant and you would like to get more guests on certain nights, you can advertise right on the Wazers’ phone as they drive near your business. Advertising is inexpensive and can work well under the right circumstances.

If you’d like to learn more about Online Marketing and advertising on Waze, give us a shout!