Are you running your business without knowing exactly where your online marketing dollars are being spent? Some paid search companies will charge a fee based on your Google Ads spend without providing details on exactly where the money is going. …
Are Google Ads Certifications Important?
Does your Google Ads service provider hold any Google Ads Certifications? It’s a good question and one that you should probably ask. Your Doctor, Insurance Agent, HVAC Repairman, Mechanic, and Pest Control Company all have their certifications in order, does …
Scope of Work for Adwords Professionals
Daily, Weekly, Monthly Checklist This article is broken down into 3 categories, daily, weekly and monthly. I call the daily chores “coffee items” as I like to have them done daily before my 2nd cup of coffee has been poured. …
Make your website secure! (HTTPS)
Trust is a big issue in online browsing these days. If potential clients hit your website and it is not secure it increases the chance they will bounce without taking any action at all. To highlight the problem even more, …
Google Adwords is now Google Ads
Google has fully rolled out a new interface and with it a new brand. Google Ads. The name is fitting. The old Adwords interface looked like giant advertising software that evolved into a bit of a disorganized mess, while Google …
Bing Ads vs Adwords
Should you be taking Bing Ads seriously? In a word, yes! The thought behind the 2 advertising platforms is the same. They both offer pay-per-click advertising software built to accumulate leads and eventually sales. Each platform has its advantages and …
Lets talk about display
Display advertising is the best bang for your buck in inbound marketing right now. Read more in LinkedIn
Should your business be running Facebook Ads?
It wasn’t long ago when many of us perceived Facebook as just another place for college kids to talk to each other. However in recent years Facebook has become one of the best online advertising platforms available. Read more on …