Trust is a big issue in online browsing these days. If potential clients hit your website and it is not secure it increases the chance they will bounce without taking any action at all. To highlight the problem even more, visitors that use the Chrome Browser will see Not Secure displayed next to the web address.
We strongly recommend that you update your website to HTTPS urls even if you do not take payments or personal information online. You can contact your hosting provider or internet marketing service to assist you with this.